Tata Motors signs agreement with JLR for Avinya series of electric vehicles 2023

Tata Motors on 2 November announced that its wholly-owned subsidiary Tata Passenger Electric Mobility Ltd (TPEM) has signed an agreement to source electrified architecture from Jaguar Land Rover (JLR) for the development of its ‘Avinya’ range of EV cars.

TPEM and JLR are both wholly-owned subsidiaries of Tata Motors.

The agreement entails that TPEM will license JLR’s electrified modular architecture platform for a royalty development fee for the development of the Avinya series. The companies will also enter into an engineering service agreement to support the content requirement for developing the first vehicle.

JLR’s electrified modular architecture will underpin Tata Passenger Electric Mobility Ltd’s next generation of electric mid-size SUVs for the international markets, which is set to launch in 2025.

The platform is optimised for native Battery Electric Vehicle proportions that will maximise interior space, vision, and comfort along with advanced electrical and electronic architecture, software, connectivity, and feature over-the-air capability.

The Avinya concept car was first showcased in 2022.

TPEM Chief Product Officer Anand Kulkarni said, “Being built on an architecture that is equipped with the latest advances in new age technology, software and artificial intelligence, Avinya will spawn a new breed of world-class EVs, with global standards in efficiency and range.”

Due to the agreement, over 200 new jobs are expected to be created in the UK as a part of this knowledge, skills and manufacturing process transfer.

Tata Motors signs agreement with JLR for Avinya series of electric vehicles

About tata motors


Tata Motors Group is a leading global automobile manufacturer. Part of the illustrious multi-national conglomerate, the Tata group, it offers a wide and diverse portfolio of cars, sports utility vehicles, trucks, buses and defence vehicles to the world.

It has operations in India, the UK, South Korea, South Africa, China, Brazil, Austria and Slovakia through a strong global network of subsidiaries, associate companies and Joint Ventures (JVs), including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.





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