Mamaearth IPO GMP, details, date, Allotment, price 2023

Mamaearth IPO description – Mamaearth is coming up with its Initial public offering. The IPO will be open for subscription on 31th October 2023

Mamaearth IPO GMP Today

 

Date IPO GMP Kostak Subject to Sauda
30 October 2023 10 600 11000

 

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Mamaearth IPO – Details

IPO Dates 31 Oct – 2 Nov 2023
IPO Price INR 308 – 324 per share
Fresh issue INR 365 crore
Offer For Sale 41,248,162 shares

(INR 1,270.44 – 1,336.44 crore)

Total IPO size INR 1,635.44 – 1,701.44 crore
Minimum bid (lot size) 46 shares (INR 14,904)
Face Value  INR 10 per share
Retail Allocation 10%
Listing On NSE, BSE

Mamaearth IPO – Date Schedule

 

IPO Open Date 31 October 2023
IPO Close Date 02 November 2023
Basis of Allotment Date 07 November 2023
Initiation of Refund 08 November 2023
Credit of Shares to Demat Account 09 November 2023
IPO Listing Date 10 November 2023

 

Mamaearth IPO- about company 

 

Honasa Consumer Limited is the largest digital-first beauty and personal care (“BPC”) company in India in terms of revenue from operations for the Financial Year 2023. Since their inception, they have worked with the primary objective of developing products that address beauty and personal care problems faced by consumers.

Honasa Consumer flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients.

Since launching Mamaearth in 2016, the company has added five new brands to their portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth’s, and have built a ‘House of Brands’ architecture.

The company was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India.

As of September 30, 2022, Mamaearth has emerged as the fastest growing BPC brand in India to reach an annual revenue of Rs 10 Billion within 6 years of launch.

Mamaearth IPO GMP
Mamaearth IPO

 

Mamaearth IPO- industry overview 

 

The global skin care products market size was estimated at USD 135.83 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 4.7% from 2023 to 2030. Escalating demand for face creams, sunscreens, and body lotions across the globe is expected to positively impact the growth.

Moreover, the flourishing e-commerce sector is anticipated to boost market growth further. The COVID-19 pandemic had a devastating impact on the beauty and cosmetics industry. Store closures due to strict lockdown measures resulted in disastrous consequences, with sales decreasing by 60-70% from March to April 2020 globally.

 

Mamaearth Financial Performance

  FY 2021 FY 2022 FY 2023 Q1 FY 2024
Revenue 459.99 943.47 1,492.75 464.49
Expenses 1,796.71 941.91 1,501.61 443.14
Net income (1,332.22) 14.44 (150.97) 24.72
Margin (%) (289.62) 1.53 (10.11) 5.32

 

Figures in INR Crores 

 

Mamaearth  IPO Prospectus

 

Mamaearth IPO -Competitive Strengths

 

  • Brand building capabilities and repeatable playbooks;
  • Customer centric product innovation;
  • Digital-first omnichannel distribution;
  • Data driven contextualised marketing;
  • Ability to drive growth and profitability in a capital efficient manner; and
  • Founder led company with a strong professional management.

 

Object Of The Issue

 

  • Advertisement expenses towards enhancing the awareness and visibility of the company’s brands;
  • Capital expenditure to be incurred by the Company for setting up new EBOs;
  • Investment in the company’s Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons;
  • General corporate purposes and unidentified inorganic acquisition.

 

Honasa Consumer IPO – Lots Size & Price

 

Application Lots Shares Amount
Retail (Min) 1 46 14,904
Retail (Max) 13 598 1,93,752
S-HNI (Min) 14 644 2,08,656
S-HNI (Max) 67 3082 9,98,568
B-HNI (Min) 68 3128 10,13,472

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